A big advantage for a business to have a social media campaign is to ensure that they are part of the conversation. People are posting blogs and videos like mad these days. If a company is not on the offense it may end up on the defense.

Going to Google and typing in the two words “Best Buy” demonstrate a great example of this. The first listing will be www.bestbuy.com the web site for the consumer electronic store. But ranking in around number 3 or 4 most of the time is this video:

The video was created by a group called Improv Everywhere, a group that prides itself in “causing scenes of chaos and joy in public places.” And the video is the group using a Best Buy store as a scene for that chaos and joy.

Do you think this is what Best Buy wants you to find when you do a Google search for “best buy”? I doubt it. I am sure they would much rather you find the first page of Google filled with links to all things Best Buy. And that could be the case if Best Buy had more of an online presence. A Best Buy Blog for example. And of course a few of the other social media options out there such as MySpace and Facebook.

The other side of the coin is the great ranking that Improv Everywhere has secured just by making a video about Best Buy. I am sure more people now know about Improv Everywhere thanks to this ranking.

Who is talking about your business? You or them?